Campaigns are already starting to pump in big dollars to air radio ads as the 2016 election cycle gets into full swing. Ed is joined by Media consultant Holland Cooke to discuss exactly why this is happening. – Ed Schultz Show

Ed Schultz is an American television and radio host, a liberal political commentator, and a former sports broadcaster. He was the host of The Ed Show, a weekday news talk program on MSNBC, and The Ed Schultz Show, a talk radio show, nationally syndicated by Dial Global. Ed has won three Eric Sevareid Awards and has managed and been lead talent for a broadcast team that has won two Marconis and a prestigious Peabody Award. Ed has been named one of the top ten radio hosts in the country by Talkers Magazine for a number of years. Ed Schultz has been a nominee by Syndicated News/Talk Personality of the year by Radio & Records.