On Last Week Tonight, host John Oliver set his sights on American tobacco companies for their recent lawsuits targeting developing countries that are trying to create public health laws to curb smoking in their countries.

“I could get angry now and call tobacco companies ‘assholes’ or ‘monsters’ or ‘open sores on Satan’s dick,'” said Oliver, “but instead let’s rise above it and instead try to broker peace. Because it’s clear what each side wants. Countries want to warn their citizens about the health dangers of smoking tobacco. Tobacco companies want to present branded images they’ve spent time and money to cultivate.”

Oliver’s solution? A new mascot for Marlboro, Jeff the Diseased Lung in a cowboy hat.

Watch the full segment from Last Week Tonight.